Ecommerce How-to List for Do-it-yourself'ers

May 16, 2007 | 2 Comments

Following a post from Matt Cutts, I have been collecting how to's every time I come across one that I use. I have about 900 saved up now, in just about every area imaginable.

There are so many how to guides that people need for running their ecommerce website's. With that in mind, this is a list of very useful how to's related to ecommerce. Hopefully this post will be a good resource for site owners, and those looking to get into ecommerce. Topics include everything from setting up a web server, marketing, to integrating a website with a payment gateway.

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Posted by jestep | Filed Under Development, General, Marketing, PPC, SEO, Security, Usability 

Why both natural and PPC traffic are important.

November 10, 2006 | 3 Comments

Pay per click advertising has become a completely integrated part of search engines, and many website owners fail to see the value in either natural traffic or PPC traffic.

A while back I found a table that compared the click through rates of Natural and PPC search traffic. I cant seem to find the original source any more, so my apologies for not citing the source of this information, although it was a reputable source.

I have placed the data from that table into an easy to follow graphic model of a common search engine result page.

Comparing PPC and Natural Search Click Through Rates

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Posted by jestep | Filed Under General, Marketing, PPC, SEO 

SEO - a guide to the blogs

October 11, 2006 | 4 Comments

At some point during the search for knowledge regarding search engine optimization and online marketing, most website owners will start searching through the SEO blogs. This is a good idea to do right from the start.

SEO blogs often cover many more topics than just "SEO". SEO blogs often reach into every aspect of online marketing, which is very fitting considering most SEO's also play their hand on mediums of traffic on the internet other than organic search engine traffic.

What makes a good SEO blog?

The main ingredient is high quality, unique information. Interesting enough, these traits are also shared by good websites in general.

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Posted by jestep | Filed Under SEO