Archive for February, 2011
Taking a break from usability and operations that I normally address. Seobook.com published an outstanding guideline on setting up and marketing a business online on a budget.
The guide is straight to the point and offers a ton of good information about how to jump into SEO, analytics, hosting, and online marketing. What I like most about the article is that they give specific resources and products to make it happen, rather than the blanket, “you need to do this, find a company to do that, buy something like…” that we all suggest, all too often. Additionally, they pretty much break the costs down to about the cheapest a business can possibly get them for.
Anyway, I highly recommend this article for those new site owners or site owners on a budget that need to just get started with SEO and online marketing…
I will say that the article does not cover anything related to usability, design, or the actual setup of a website, which are extremely important. This article is applicable to businesses that have a website but if you are planning on setting up a website for your business, this article will give you a good direction and options of marketing, seo, and analytics, once you actually get your site up and running.