Archive for December, 2006
I have been running, managing and setting up ecommerce an B2B websites for several years and every once in a while I come across an article or blog post that is exceptionally useful.
One of the best articles I have ever found for business websites is on the entrepreneur.com website and was written July 2006. The article Hit the Sweet Spot, is a simple guide covering seven areas your marketing must address to successfully sell to business owners. I printed this article out and it still sits on my desk six months after is was published. It is easily applicable to both websites and any other sales environment. Every point in the article is spot on, and it has statistically proven itself to help with the sites that I have applied it to. For people tasked to market a product to business owners, and entrepreneurs, this article is the foundation of what your marketing needs to contain. It’s more or less the seven commandments of business marketing.
The second article which was recently was recently written by Andy Beal is a great post, Five Secret Strategies to Add $1 Million in Revenue to your Interactive Marketing Agency in 2007. While the article is initially targeted at companies providing services mainly SEM / SEO services, they are very applicable to all businesses. Andy touches on using PR Firms and press releases, both are some of the more commonly overlooked areas that can really boost a business when used effectively.
The holiday season is the busiest time of year for many retail businesses and ecommerce websites in the US and other countries.
Unfortunately for many B2B companies, the holiday season happens to be the dead zone for annual sales. My personal industry slows down about a week before thanksgiving, and with the exception of a few days in December, doesn’t pick back up until mid-January. Interestingly enough, I can spend the same on advertising during these dark hours and get a 70% less return on each dollar I burn.
Since there is little (Not Nothing) a business can do to maintain their level of sales, or sign-ups, the holiday offers a perfect time to make changes.
Here are 5 things you can do on your B2B website this holiday season when times are slow, to make your site even better when traffic picks back up.
Click to continue…