Archive for December, 2009
Business seasonality, and search trends for your marketing
Chances are if you are an online retailer your have some seasonality to your business. This mainly depends on the type of products you sell, and the general type of people that purchase your products. As a B2B’ish industry we see major volume decreases near every holiday.
Where does your business fit-in?
The once a year rush…
The every holiday surge…
The B2B…
Or the product launch…
With Google’s and others’ free tools on the internet, a small business owner can get very good insight into business seasonality, and shopping search trends. If you have good relationships with your suppliers and manufacturers, it’s often possible to design pre-release campaigns for upcoming products. Search engines place some weight on the first websites to write about specific products or services. If you’re that website, you can gain considerable traction in natural search rankings, and possibly a huge sales boost once the product is launched. This is just one example of how trends like this can be used, but the possibilities are endless and the data is free.
MySQL 5.1 now supported on Cpanel / WHM
Just found out this morning that MySQL 5.1 is now officially supported on cpanel.
MySQL 5.1 offers some major improvements in some areas to MySQL 5.0. MySQL 5.1 was released over a year ago and it’s been a long wait for those cpanel users needing 5.1 features.
Upgrading is not as easy as the 4.0 – 5.0 upgrade but looks to be a reasonable procedure.
