24
Dec
11

Business seasonality, and search trends for your marketing

Chances are if you are an online retailer your have some seasonality to your business. This mainly depends on the type of products you sell, and the general type of people that purchase your products. As a B2B’ish industry we see major volume decreases near every holiday.

Where does your business fit-in?

The once a year rush…

The every holiday surge…

The B2B…

Or the product launch…

With Google’s and others’ free tools on the internet, a small business owner can get very good insight into business seasonality, and shopping search trends. If you have good relationships with your suppliers and manufacturers, it’s often possible to design pre-release campaigns for upcoming products. Search engines place some weight on the first websites to write about specific products or services. If you’re that website, you can gain considerable traction in natural search rankings, and possibly a huge sales boost once the product is launched. This is just one example of how trends like this can be used, but the possibilities are endless and the data is free.

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11 Comments:
  1. Rudi 4 Jan, 2010

    Congratulations for theses tipssss

    Tnks from Sao Paulo

  2. Steven 5 Feb, 2010

    Analyzing seasonality is crucial in keeping costs low. Thanks for the post!

  3. Online business 20 Feb, 2010

    Wow, sorry maybe a bit off topic, but never seen google search embedded like this 😉
    nice! great article btw.

  4. Sydney Bookkeeper 25 Feb, 2010

    Understanding seasonality is very important. As an accountant I get a better ROI, when I increase online advertising during tax time.

  5. NYC seo services 25 Feb, 2010

    Thanks for sharing ur tips wid us

  6. Magento Developers 8 Mar, 2010

    Not only are the insights gadgets awesome, this is a very important e-commerce lesson. One of the most important parts of seasonality is not only to notice and realize that your sales have a cyclic nature but to prepare properly when you are scaling for high demand times of the year. Make sure that marketing copy, graphics, budgets, shipping supplies, support staff personnel and other necessities are all ready for a high volume month and plan as much as 4 months in advance. Most of the big ecommerce sites plan for the holiday/Christmas seasons starting June through August!

    Great article, Thanks!

  7. Shopster eCommerce 24 Mar, 2010

    Great Article & So true Magento! Many new entrepreneurs aren’t aware of how much advanced planning is required to best take advantage of seasonal sales. The classic example is Christmas – if you are expecting high sales volumes at Christmas (and most b2C companies do), you should start ramping up your marketing efforts in the summer, so you’re ready to start pushing Christmas promotions come Thanksgiving so you’re sure to capture as many sales as possible come black Friday and cyber Monday.

  8. Josh 11 Apr, 2010

    Very true, seasonality will forever be a fundamental part of my niche research.

  9. Aivea 12 Apr, 2010

    Excellent post. Keep up the working and looking forward to more great articles in the future.

  10. ecommerce software 6 May, 2010

    Typically, seasonal businesses fall into one of two categories… those that can shut down in the off-season and those whose owners have to find another way to maintain cash flow during the rest of the year.

  11. Very nice point! With any business the seasons and holidays can truly fluctuate your sales as well as traffic. It is important to research trends and grasp a hold of when your buyers are buying. Thanks for the post. Very interesting!

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