Business seasonality, and search trends for your marketing
Chances are if you are an online retailer your have some seasonality to your business. This mainly depends on the type of products you sell, and the general type of people that purchase your products. As a B2B’ish industry we see major volume decreases near every holiday.
Where does your business fit-in?
The once a year rush…
The every holiday surge…
The B2B…
Or the product launch…
With Google’s and others’ free tools on the internet, a small business owner can get very good insight into business seasonality, and shopping search trends. If you have good relationships with your suppliers and manufacturers, it’s often possible to design pre-release campaigns for upcoming products. Search engines place some weight on the first websites to write about specific products or services. If you’re that website, you can gain considerable traction in natural search rankings, and possibly a huge sales boost once the product is launched. This is just one example of how trends like this can be used, but the possibilities are endless and the data is free.
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Congratulations for theses tipssss
Tnks from Sao Paulo
Analyzing seasonality is crucial in keeping costs low. Thanks for the post!
Wow, sorry maybe a bit off topic, but never seen google search embedded like this
nice! great article btw.
Understanding seasonality is very important. As an accountant I get a better ROI, when I increase online advertising during tax time.
Thanks for sharing ur tips wid us
Not only are the insights gadgets awesome, this is a very important e-commerce lesson. One of the most important parts of seasonality is not only to notice and realize that your sales have a cyclic nature but to prepare properly when you are scaling for high demand times of the year. Make sure that marketing copy, graphics, budgets, shipping supplies, support staff personnel and other necessities are all ready for a high volume month and plan as much as 4 months in advance. Most of the big ecommerce sites plan for the holiday/Christmas seasons starting June through August!
Great article, Thanks!