Why both natural and PPC traffic are important.

November 10, 2006 | 3 Comments

Pay per click advertising has become a completely integrated part of search engines, and many website owners fail to see the value in either natural traffic or PPC traffic.

A while back I found a table that compared the click through rates of Natural and PPC search traffic. I cant seem to find the original source any more, so my apologies for not citing the source of this information, although it was a reputable source.

I have placed the data from that table into an easy to follow graphic model of a common search engine result page.

Comparing PPC and Natural Search Click Through Rates