Archive for the ‘PPC’ Category



16
May

Ecommerce How-to List for Do-it-yourself’ers

Following a post from Matt Cutts, I have been collecting how to’s every time I come across one that I use. I have about 900 saved up now, in just about every area imaginable.

There are so many how to guides that people need for running their ecommerce website’s. With that in mind, this is a list of very useful how to’s related to ecommerce. Hopefully this post will be a good resource for site owners, and those looking to get into ecommerce. Topics include everything from setting up a web server, marketing, to integrating a website with a payment gateway.

Click to continue…

10
Nov

Why both natural and PPC traffic are important.

Pay per click advertising has become a completely integrated part of search engines, and many website owners fail to see the value in either natural traffic or PPC traffic.

A while back I found a table that compared the click through rates of Natural and PPC search traffic. I cant seem to find the original source any more, so my apologies for not citing the source of this information, although it was a reputable source.

I have placed the data from that table into an easy to follow graphic model of a common search engine result page.

Comparing PPC and Natural Search Click Through Rates

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12
Oct

Situations where Overture kills AdWords

I recently launched a service with my company and started a pay per click campaign for this particular campaign. I created my keywords and a similar ad for both AdWords and overture, set my cost per click, and added the new campaigns to each account.

Now, the Pay per click campaign so far has been the most successful that I have done in the last three years, so I am very happy with the results thus far. However, I am not happy with AdWords.

Overture has a running 12%+ conversion rate with this campaign, and has been getting well over 100 visitors per day. AdWords has a 0% conversion rate, and has only sent 20 visitors total. The ads are very similar in content, and I’m currently bidding over two times as much in AdWords than overture. So, what’s the problem?

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