Google Introduces Google Checkout Shopping Cart
March 24, 2008
Google released a beta service today called Google Checkout Shopping Cart. The cart is a very simple javascript based cart that integrates into websites and the Google Checkout payment service. The entire cart uses a new shopping cart API and only needs a few lines of code on a website.
The checkout process uses the existing Google Checkout system.
This cart looks to be an extremely easy way for websites to add shopping cart and payment functionality. It looks like it could be customized as much as a website would want, but seems to be a better fit for websites wanting to sell only a few items.
I think that this could really help Google push their checkout service, as it has all but died since they gave up their free incentives.
Some Google shopping cart links:
Google shopping cart demo
Getting started with Google shopping cart
Shopping cart API documentation
Shopping cart customizing
Shopping cart FAQ's
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Thanks for introduction. Google shopping cart is an easy and effective tool.
This should really give Google the advantage they need over PayPal. The only problem is people just don't think about Google when it comes to payments.
They'll need to change that if they want to be a competitor.
One of the main issues with this type of system is brand strength. By making Google or PayPal your sole payment processor, it decreases your level of credibility as a professional e-commerce storefront. It's great to offer these solutions as an alternative, but should not be used as a primary shopping cart.
I agree, this is a nifty gadget for a website wanting to offer only a couple of products, but this is too lightweight for a serious ecommerce site. Limiting the shopper to only one payment method is also a drawback.
Is Google trying to compete with Paypal here? Sure they want to improve the use of Google Checkout, but building the brand of Google Checkout would be the right approach for that in my opinion.
It's not a new service for Google ! It was first launched on june 2006 but never realy competed to Paypal
When it comes to search marketing many etail businesses rely on google , but when it comes to online payment Google has never been in the limelight. When Google checkout launched on june 2006 many thought it would overtake paypal, but never really happened.
Finally… alternative to paypal.