The Ecommerce Blog

Google Introduces Google Checkout Shopping Cart

March 24th, 2008 in: General

Google released a beta service today called Google Checkout Shopping Cart. The cart is a very simple javascript based cart that integrates into websites and the Google Checkout payment service. The entire cart uses a new shopping cart API and only needs a few lines of code on a website.

Google Checkout Shopping Cart

The checkout process uses the existing Google Checkout system.

Google Checkout Page

This cart looks to be an extremely easy way for websites to add shopping cart and payment functionality. It looks like it could be customized as much as a website would want, but seems to be a better fit for websites wanting to sell only a few items.

I think that this could really help Google push their checkout service, as it has all but died since they gave up their free incentives.

Some Google shopping cart links:
Google shopping cart demo
Getting started with Google shopping cart
Shopping cart API documentation
Shopping cart customizing
Shopping cart FAQ’s

(Add your own)Comments

  • shopping cart 3:56 am on March 25th, 2008

    Thanks for introduction. Google shopping cart is an easy and effective tool.

  • CommerceStyle 8:57 pm on April 2nd, 2008

    This should really give Google the advantage they need over PayPal. The only problem is people just don’t think about Google when it comes to payments.

    They’ll need to change that if they want to be a competitor.

  • Walmedia Web Design 1:28 pm on April 7th, 2008

    One of the main issues with this type of system is brand strength. By making Google or PayPal your sole payment processor, it decreases your level of credibility as a professional e-commerce storefront. It’s great to offer these solutions as an alternative, but should not be used as a primary shopping cart.

  • Bernard 6:13 am on April 24th, 2008

    I agree, this is a nifty gadget for a website wanting to offer only a couple of products, but this is too lightweight for a serious ecommerce site. Limiting the shopper to only one payment method is also a drawback.

    Is Google trying to compete with Paypal here? Sure they want to improve the use of Google Checkout, but building the brand of Google Checkout would be the right approach for that in my opinion.

  • Pierre Ulmer 10:33 am on April 28th, 2008

    It’s not a new service for Google ! It was first launched on june 2006 but never realy competed to Paypal

  • idris 4:34 am on May 2nd, 2008

    When it comes to search marketing many etail businesses rely on google , but when it comes to online payment Google has never been in the limelight. When Google checkout launched on june 2006 many thought it would overtake paypal, but never really happened.

  • Shopping Carts 8:39 am on June 22nd, 2008

    Finally… alternative to paypal.

  • geniv Tech Support 8:32 pm on August 21st, 2008

    Google shopping cart is easy to setup and an excellent way to give websites owner to charge their users by credit cards.

  • Matt 8:30 pm on September 21st, 2008

    Google checkout is quick to install in Magento and works fine now with the last Magento Version 1.1.6 the bug for the table rate has been removed.
    But why it available only in US and UK?

  • Webmaster | Web Development 6:29 am on October 14th, 2008

    Hi,
    I have read this Blog and you have shared good information about Google Checkout Shopping Cart
    Nice Post!!!!!!!
    Thanks,
    Webmaster

  • jane 6:08 pm on October 19th, 2008

    google checkout may be easy to use, but using it is a submission of freedom. google will not allow seller to use their cart on anything that could be considered a weapon. they apply this rule arbitrarily and have no recourse available for sellers who believe their products have been excluded erroneously. this presents a number of issues not the least of which are constitutional rights such as free speech and to bear arms. i for one will never buy anything from any site offering google checkout.

  • jestep 9:09 am on October 22nd, 2008

    google checkout may be easy to use, but using it is a submission of freedom. google will not allow seller to use their cart on anything that could be considered a weapon. they apply this rule arbitrarily and have no recourse available for sellers who believe their products have been excluded erroneously. this presents a number of issues not the least of which are constitutional rights such as free speech and to bear arms. i for one will never buy anything from any site offering google checkout.

    It is already illegal to buy/sell firearms online directly P2P. This is why firearms cannot be sold on ebay anymore. Google has to comply with the same rules. If you products have been excluded, you can request an exception from google. A real person will look at your products and decide whether they violate their policy or not.

    Apart from that, the constitutional says nothing about selling firearms online. It doesn’t address the sale or transfer of firearms at all.

  • Online Shopping 4:05 pm on October 26th, 2008

    Good to hear that google is entering the ecommerce market. They are an excellent competitor that will push the boundaries of the technology. Go Google!

  • Bob 1:55 pm on October 29th, 2008

    The Google shopping cart is a good idea but needs to go a little farther. The cart itself is too simple as far as I can see which leads me to think I would need to see the admin part of it to tell if its worth using. A Good shopping cart needs to send an invoice and keep track of the buyers purchases.
    Anybody that has a good idea in this area feel free to let me know.

    Thanks Bob

  • Niche Blueprint 6:52 am on December 23rd, 2008

    So, Google is now entering e-commerce. Is Google Checkout easy to implement?

    :)

  • Martin H. Normark 4:54 pm on December 29th, 2008

    Google Checkout is fairly easy to implement. A bit like PayPal.

    Google entering e-commerce will be hard for them, I think. People is getting aware of the privacy factor of Google. Take Google Chrome – it sends a lot of usage data their way, but it’s possible to disable that by using Un-Chrome. With a hosted e-commerce solution this is no-go, and they will get access to even more usage data.

  • Chris H 4:46 am on January 25th, 2009

    I think it’s essential that sellers have alternatives to Paypal. I’ve used Paypal for several years but have had problems recently with apparent hacking on my password. I can’t actually get into my account at the moment and am waiting for a solution from Paypal. If I had an alternative payment method established on my website, I wouldnt worry so much……which is why I’ve recently signed up with Google.
    Small sellers such as myself dont need fancy shopping carts and buy-now buttons are more than good enough for my needs. Some online services want you to have a minimum monthly turnover, this isnt any good for the little guy, which is why Paypal has been so popular. However, total monopoly is a bad thing.
    The spread of usage data is going to get harder and harder to stop, with so many companies (and governments) eager to grab all they can. It doesnt leave us much choice really, we either trade online and put up with it or we get off.

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