Archive for the ‘Marketing’ Category


Why both natural and PPC traffic are important.

Pay per click advertising has become a completely integrated part of search engines, and many website owners fail to see the value in either natural traffic or PPC traffic.

A while back I found a table that compared the click through rates of Natural and PPC search traffic. I cant seem to find the original source any more, so my apologies for not citing the source of this information, although it was a reputable source.

I have placed the data from that table into an easy to follow graphic model of a common search engine result page.

Comparing PPC and Natural Search Click Through Rates

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Buying text links for relevant traffic!

If you are moderately up to date in the world of SEO, you would know that there exists a lot of debate about the effectiveness of purchasing text links for a website. While buying links used to be a great way to get a website up in the rankings, it isn’t nearly as effective any more and can have negative effects on a website if the linking is considered spam.

So taking the ‘bold’ assumption for this post that there can be no positive SEO benefit from paid links, can it still be worth it to purchase text link advertisements?

My answer is absolutely…

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