http://www.ecommerce-blog.org Ecommerce, Online Marketing, SEO, Web Design and Programming Wed, 11 Jun 2008 14:59:29 +0000 http://backend.userland.com/rss092 en One of the best ways (If done properly) to add additional revenue to your ecommerce sales is to sell non-core products (at cost or even at a loss) to gain additional core sales and new customers. A great example that I found this weekend, is B&H Photo. They sell a variety ... http://www.ecommerce-blog.org/archives/using-non-core-products-as-a-loss-leader/ Some of the most simple mistakes will undoubtedly lose your website sales. What's most unfortunate about these mistakes, is that you probably had a guaranteed sale until you irritated or scared your customer enough for them to find another store to shop at. Mistake 1 (Old dates and information): The internet is ... http://www.ecommerce-blog.org/archives/dont-lose-sales-from-these-5-stupid-mistakes/ Using a simple obfuscating script on your website's published email addresses can reduce the amount of email spam by 90% or more. Email spam primarily comes from email harvesting bots, similar to search engine bots, that scour the internet looking for email addresses to spam. There are several ways to ... http://www.ecommerce-blog.org/archives/obfuscate-email-but-make-your-self-email-able/ Google released a beta service today called Google Checkout Shopping Cart. The cart is a very simple javascript based cart that integrates into websites and the Google Checkout payment service. The entire cart uses a new shopping cart API and only needs a few lines of code on a website. The ... http://www.ecommerce-blog.org/archives/google-introduces-google-checkout-shopping-cart/ I needed to setup a content filtering firewall a few weeks ago for an office of about 50 people. The existing firewall was a Sonicwall Pro 4060 which is a very solid firewall and is more than adequate for 50 computers. Sonicwall also has a content filter application that installs ... http://www.ecommerce-blog.org/archives/an-open-source-enterprise-firewall/ Promotional products are something that many businesses use, but few use effectively. I get bags full of pens at conferences, but rarely do these ever incline me to deal with that company ever again. Chances are most promotional product use, ends with similar results. There are a few key factors in ... http://www.ecommerce-blog.org/archives/how-to-properly-use-promotional-products/ Almost every website with any resemblance of professionalism uses stock photography. Although it is usually very high resolution, it is so often very low in realism. Do people actually respond to fake, photographs? Only your own testing can tell for sure, but one thing's for certain, if the images on your ... http://www.ecommerce-blog.org/archives/oh-my-stock-photos-that-suck/ If you are a new online business owner, one of the best pieces of advice I can give you is to not become a whore to Microsoft, their high cost, and their ludicrous licensing system. Since most of us started with Microsoft Windows it's natural to assume that they are the ... http://www.ecommerce-blog.org/archives/starting-a-new-business-5-reasons-to-avoid-microsoft-now/ It has been a long held belief by most online shoppers that out of state internet purchases are tax free. I have to admit that I believed this for a long time myself, but unfortunately it's not the case. Just to dispel any theory dissolving that old 'Death and Taxes' quote, ... http://www.ecommerce-blog.org/archives/the-myth-of-tax-free-internet-sales/ If you are in the market for a new computer, but you don't want to drop a couple grand, here's how to get a really good one for under $500. Go to eBay (of course) and look for a Dell Precision 450, 470, 650, or 670 with dual processors. These computers ... http://www.ecommerce-blog.org/archives/get-an-awesome-computer-for-really-cheap/