Comments on: Why both natural and PPC traffic are important.

By: G

Wed, 02 Nov 2011 11:59:44 +0000

I don’t think these figures actually show anything meaningful, because the percentages for the sponsored links are just showing the percentage of clicks each sponsored link gets as a proportion of the sponsored links as apposed to all of the search result links.

There may well be some truth in this, but this data doesn’t prove it.

By: Mike

Mike — Fri, 25 Jun 2010 03:55:43 +0000

Yes, PPC can be expensive, however you can also gather some important information that you can use in your organic search marketing. I agree that having success in PPC and natural search rankings can make all the difference.

By: AVStore.ro

AVStore.ro — Sat, 19 Apr 2008 13:40:36 +0000

It is almost twice as probable that searchers will click on your site if your site appears in top position in both the â€™sponsored linksâ€™ section and organic search results. So, don’t stop paying ‘sponsored links’ when you are the first results in the organic search results.

By: idris

idris — Tue, 08 Apr 2008 18:16:09 +0000

Hi Jestep,

I totally agree with you. Getting listed in natural and PPC result would definitely provide a positive impact to an eCommerce website, but there are many seasonal products for which ppc listing would be a better channel to promote than concentrating much on the organic listings.

By: carlos

carlos — Thu, 19 Apr 2007 14:48:35 +0000

yes ppc can definately be pricey. i speak from experience on doing ppc for my website at http://www.911shield.com. paid for the keyword alarms and one would really be surprised how quick the money goes. depending on the keyword one should try to localize their business at first if possible (if one has inventory on hand) and not make the keyword so general. for example if your selling alarms in fresno use the keyword fresno alarms instead of just alarms.