http://www.ecommerce-blog.org/archives/the-definition-of-poor-branding/ Ecommerce, Online Marketing, SEO, Web Design and Programming Mon, 08 Mar 2010 18:37:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.ecommerce-blog.org/archives/the-definition-of-poor-branding/comment-page-1/#comment-2955 Joshua Dorkin Sat, 14 Apr 2007 16:22:51 +0000 http://www.ecommerce-blog.org/archives/the-definition-of-poor-branding/#comment-2955 I'm not sure this is really a case of "bad branding" - seems more like a case of a company's image being tarnished by one person's actions. Does it ruin their brand? I don't think so, but it does seem to appear like the company has some bad enforcement policies. Maybe they are trying to change their identity to the CRAZY GEEK SQUAD?! I’m not sure this is really a case of “bad branding” – seems more like a case of a company’s image being tarnished by one person’s actions. Does it ruin their brand? I don’t think so, but it does seem to appear like the company has some bad enforcement policies. Maybe they are trying to change their identity to the CRAZY GEEK SQUAD?!

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