Comments on: Showing passion in your product descriptions

By: Les 5 grands principes d’une bonne fiche produit.

Les 5 grands principes d’une bonne fiche produit. — Thu, 08 Oct 2009 21:31:14 +0000

[...] direct vers l’article original : http://www.ecommerce-blog.org/archives/showing-passion-in-your-product-descriptions AKPC_IDS += "60,";Popularity: unranked [?]SHARETHIS.addEntry({ title: "Les 5 grands principes [...]

By: Framework for a Good Product Page « The Ecommerce Blog

Framework for a Good Product Page « The Ecommerce Blog — Fri, 25 Sep 2009 18:46:06 +0000

[...] and decided to make a similar guide for a product page. I had previously written a post regarding product descriptions, which still apply here as [...]

By: Edyssey.com, all about shopping carts. » Top 10 eCommerce Startup Mistakes

Edyssey.com, all about shopping carts. » Top 10 eCommerce Startup Mistakes — Fri, 15 May 2009 07:22:41 +0000

[...] Itâ€™s amazing how many eCommerce sites neglect appropriate zoom-in photos, contextual photos, and product descriptions. Take a look at the top performing websites in your niche, and pay close attention to how they [...]

By: eCommerce Advice - Top 10 eCommerce Startup Mistakes

eCommerce Advice - Top 10 eCommerce Startup Mistakes — Thu, 18 Dec 2008 03:24:45 +0000

[...] amazing how many eCommerce sites neglect appropriate zoom-in photos, contextual photos, and product descriptions. Take a look at the top performing websites in your niche, and pay close attention to how they [...]

By: eCommerce Web Designer

eCommerce Web Designer — Thu, 22 Nov 2007 14:15:04 +0000

I think companies generally under-invest in the area of product descriptions. So often I’ve abandoned a product because of inappropriate or sparse product descriptions. I think companies should invest in a good copywriter to convert that sale. It makes soo much difference

Good article.

By: Flexible houses

Flexible houses — Mon, 12 Nov 2007 06:36:46 +0000

Brief and clear. Valuable tips.
Just want to add that if i am on the site of the seller, i would also much appreciate customers’ opinions on the goods.

By: Michelle Greer

Michelle Greer — Fri, 09 Nov 2007 16:32:55 +0000

Agreed on this one. I once spent three hours looking for ski jackets online because none of the websites would use descriptions beyond what the manufacturer gave them. Sometimes, the descriptions were even less helpful than the stock description. All I was looking for was the different features of each jacket and the recommended temperatures for each one.

Using non-stock descriptions is also SEO gold because it allows you to avoid the duplicate content penalty.

Regards,
Michelle Greer
http://www.volusion.com