Comments on: How to properly use promotional products

By: Promotional products UK

Promotional products UK — Tue, 13 Dec 2011 09:48:05 +0000

Thanks for this post and in fact this post is very informative.In fact the 3rd point is very vital and important I am totally agree with you.Proper design is very much important along with proper advertisement.

By: Robert Piller

Robert Piller — Thu, 08 Dec 2011 01:43:48 +0000

Good article.

Right up there with determining target audience and selecting the right gift and message for the audience, one of the keys that I ask my clients is “How are they going to track their ROI?”

If you don’t track or measure your results, how can you tell if the promotion was a success.

Does the item list a special URL or website?

Does it have a QR code that can be scanned that takes the recipient to a specific URL?

Is there a coupon or special offer on the item?

Think about these ideas when selecting your next promotional item– and deal with a reputable distributor who can give you marketing advice–not just the lowest price on widgets.

By: MARCO Promotional Products

MARCO Promotional Products — Mon, 28 Nov 2011 11:32:58 +0000

This post provides insights into the points that should be considered while any corporate selects promotional products for their marketing strategy.
Customers should be the prime consideration while selecting promotional giveaways.

People always remember things they got for free!

By: Korum

Korum — Wed, 02 Nov 2011 13:24:15 +0000

From personal experience I can confirm that the promotional giveaways that always gets used is a giveaway that has some kind of customization about it. Like if you are going to give away coffee mugs, you can put the name of the person you will give it to on one side and your company logo in the other. The last thing we want is to use a cup that is not ours, and having a name in the mug solves that problem.

By: Tim Corke

Tim Corke — Wed, 21 Sep 2011 11:50:27 +0000

I’d agree with much of the article, certainly we advocate that the design is a key feature. We have found that the design makes a difference as to whether the item is used or tucked away in a drawer. With desk pads and mouse mats etc sometimes less can be more and trying to fill the items with details of your products and services may well turn the user off. Similarly if you are on a budget try going for quality (and not be too free when giving them away) rather than quantity as the really cheap items could reflect badly on your clients perception of their value to you.
Certainly items that offer a functional purpose always go down well, however if you are launching a new service or product then a querky, fun off the wall item will help make that important memory hook and get you noticed

By: Multi Store eCommerce Solution

Multi Store eCommerce Solution — Thu, 08 Sep 2011 10:08:51 +0000

Quality is more important than quantity, this is something the entrepreneurs often miss looking at.

By: Portland Web Site Design

Portland Web Site Design — Mon, 08 Aug 2011 10:40:53 +0000

I just wanted to add that whatever you do in your promotional product campaigns is that you don’t overdo it. I’ve seen campaigns which already annoy people just because they do not control their campaigns wisely.

By: Promotional Products Man

Promotional Products Man — Thu, 17 Jun 2010 04:05:48 +0000

Great point on targeting. Promotional products become effective and economical because they only go to the people you want to target directly.

By: crystal recognition awards

crystal recognition awards — Tue, 08 Jun 2010 20:05:23 +0000

Promotional business gifts serve a dual purpose, they can generate better income for your business as a proven marketing tool. Anything free, especially when it is packaged attractively as a gift, will be highly appreciated by your potential clients. Secondly, imprinted corporate gifts can be used for internal branding.

Lex87

By: Clive Levine

Clive Levine — Mon, 17 May 2010 04:28:26 +0000

Very informative post jestep. There are a lot of misconceptions about promotional incentive programs and good thing you gave a refresher on how to appropriately execute them as some companies tend to think of them as mere giving out of freebies. Your article was very clear in telling us that the product should represent the company. It's not about promotions budget but about the quality of the product. I speak to businesses in general. Come to think of it, even in promotional campaigns, everything is a Quality game. So in this day of tight business competition, companies should come up with a creative and quality promotional products that would make consumers come back for your brand.